How to Find Keywords for Photography (With Example)

Originally published April 29, 2023 , updated May 7, 2023

The right keywords can take your photography business to the next level. However, finding them isn’t always easy – especially if you’re new to the game. No worries! I’ve got simple tips that will help you find quality keywords in no time.

This introductory guide will cover everything you need to know about keywords and their role in SEO. First, we’ll explain exactly what a keyword is, then cover how to research keywords.

While this task can seem pretty overwhelming, there are actually plenty of simple ways to do so. Let's find out how you can do it using some free tools and extensions.

What is Keyword Research?

A keyword is a word or phrase that’s used in order to find information through search engines. When people are looking for websites, articles, or online content, they search by keywords and phrases.

The thing that you need to look for when researching keywords are-

  • Do this particular keyword searched by people? In SEO terms we call it search volume. If it is not searched by any people, what's the point of choosing it?
  • How much competition it has? How much work or effort does it need to rank on the first page? It is one of the most crucial parts that people miss out on. That cost in the long run.

So, keyword research is the process to find out the easiest and most valuable words and phrases.

The popularity of keywords will depend on which search engine you use. For example, Google's search engine's popularity is more than Yahoo or Bing's.

How to Keywords for Photography Business (Step by Step Guide)

If you’re trying to grow your business as a photographer, then it’s important to execute SEO for Photographers and find the right keywords that customers are typing into Google in order to find you.

Keywords are important in any photography business, but it can be hard to find the right ones on your own. Luckily, we’ve got a list of keyword-finding tips that can help you pick the best keywords to use in your SEO marketing and advertising.

Step 1: Brain Storming

The best way to find good keywords is by exploring your own product and service offerings. To do that, make a list of all your products and services, then organize them from most valuable to least valuable.

Example of a frictional photographer in Manhattan, NY.

Services that business provide is —

Wedding Photography100%
Corporate Headshots80%
Product Photoshoots80%
Event Photography50%
Architectural Photography50%
Example Services of a frictional photographer in Manhattan, NY.

Next, ask yourself: What are customers searching for related to my business? In what order of importance do they consider these search terms? Where should I be showing up in those searches?

The answer to those questions are—

Where should I be showing up in those searches?Mostly Manhattan, Maybe Brooklyn.
Where should I be showing up in those searches?The answer is obvious in Manhattan.
What are customers searching for related to my business?Now here is where the keyword research technique kicks in. Let's explain...
Brainstorming Potential Keywords

The answers are in your data, so spend some time going through it and thinking through how you can answer their questions.

3. Find Long Tail Keywords

To find long-tail keywords for photography, you can start by identifying your niche as a photographer, such as wedding, portrait, or product photography.

Long-tail keywords are phrases that are two or more words long and are more specific than short-tail keywords. They have a lower competition compared to head terms and are great for targeting a specific group of people.

So, as the targeted audience is area-specific so you will need to research this keyword using the area parameters.

wedding photographers in manhattanUse the area as a modifier
wedding photographers in ManhattanUse the area as a modifier
Corporate Headshots in ManhattanUse the area as a modifier
Product Photoshoots in ManhattanUse the area as a modifier
Event Photography in ManhattanUse the area as a modifier
Example of Long tail Keywords

Before we dive into the best tools for finding monthly search volume, let's take a moment to appreciate just how important keyword research is.

Without it, you might throw spaghetti at a wall and hope it sticks. Keyword research helps you understand what your audience is searching for, which allows you to create content that meets their needs. It's like having a cheat code for SEO.

Best Keyword Researching Tools for Photographers

Here is the list of tools that you need to find the best keyword for your photography business. If you choose the paid (see the list below), any of these are capable to deliver results. However, in this article, we are going to use the free tools to do this keyword research task.

Tools NameWhat it DoesPriceLinks
Surfer SEO ExtensionWe will use it to find Search volume and Related Search Terms.FreeDownload this for Chrome
WMS EverywhereAn Alternative to SurferSEO Extensions that provide search volume and related search terms.FreeDownload this for Chrome
AhrefsThe professional tools to do keyword research, competitor analysis, and more. Free/PaidVisit
SEMrushAnother SEO tool preferred by SEO Experts also allows for doing keyword research, competitor analysis, and so on. Free/PaidVisit
Moz BarTo find out the Domain Authority of any Website.FreeDownload this for Chrome
Answer the Public Find out related questions asked by peoplesFree/PaidVisit
Toos we use to find better Keywords.

Finding out What Customers used for Searcing Services Like yours

In this step, we will need to create an Excel sheet filling in some data, like search volume, allintitle: average da, etc.

NoKeywordSearch VolumeAverage DA Remark
1best wedding photographers nyc21035
2portrait photographers nyc39047
3street photographer new york3021
4professional photographer new york20039
5affordable photographers nyc5041
Example of a photography keywords list

How to Use Keywords to Improve SEO for Photography

After selecting 10-15 effective SEO keywords, it is crucial to strategically integrate them into your website's various elements, such as

  • website titles,
  • meta descriptions,
  • image alt tags, and
  • content.

However, it is essential to use the keywords judiciously and maintain the quality of the content. Overusing the SEO keywords can make the content appear abrupt and unrefined, negatively impacting the website's credibility.

It's recommended to brainstorm and identify the potential search terms your target audience may use to search for your services.

While integrating the keywords into your content, ensuring that the text flows naturally, without any forced keyword stuffing, is advisable.

By implementing a well-defined SEO strategy, you can enhance the visibility of your photography website and make it easier for potential clients to discover your services.

Keyword Research Grocery:


Technically, a keyword is any word or phrase that represents an idea or concept. However, for search engines and SEO purposes, keywords typically refer to single words that describe an idea or topic.

Searcher intent

The intentions behind conducting search queries are different. It’s important for businesses to understand what keyword phrases their target customers use when searching online for specific products or services.

That way, you can create relevant content for those searches that will ultimately drive more traffic and leads. Businesses also need to know which keywords have high search volume and low competition so they know where to focus their paid search (e.g., PPC, SEO) marketing efforts.

Search Volume

The search volume is an indicator of how often a keyword is searched for on Google. Ideally, your keywords should have over 100 monthly searches. However, a little search volume of 10 can be more beneficial than a keyword with a hundred or even thousand search volume.


It depends on the searcher's intent. Remember, that when you do SEO, it's not just about ranking #1 for those searches—it's about getting clicks and driving traffic to your site or landing page.

Competition Research

There’s no way to know how competitive a keyword is without researching it. There are a few ways to do that, but first, you need to know what a keyword is.

A keyword is simply any word or phrase that someone might type into a search engine to find information about your product, service, or industry. There’s a lot of data you can get by using keywords, like their estimated search volume and competition level.

Final Tips on Selecting the Right Keywords

Selecting the perfect keywords for optimal SEO results is a multi-faceted process. A crucial factor to consider is search intent, ensuring that your chosen keywords are aligned with the type of content your audience is searching for.

Exploring the depths of search intent can help you uncover the most effective keywords for your website while also identifying potential search terms your target audience uses. Moreover, it would be best to understand the various types of keywords, such as short, mid-tail, and long-tail keywords, their search volume, and customer demand.

By creating a comprehensive keyword list, you can dig deeper into the realm of low-competition keywords with high search volume, thus enhancing your chances of success.

Remember, catering to your audience's needs is paramount, and you must choose keywords that resonate with them and support your unique objectives. Following these guidelines can improve your photography website's SEO and take it to new heights.

Struggling to Improve your Website's SEO?

ur SEO services for photographers can help you attract more potential clients and improve your online visibility. Let us optimize your website for the best keywords and enhance your search engine ranking.

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